A boutique concept showroom cum service centre that situated at a busy streets in the metropolitan of Kuala Lumpur. The oval shaped showroom is relates back and derived from the oval shaped KIA logo. Therefore there is a strong bonding and relation between the car brand and the form of the showroom building. Other than that, the oval formed showroom is located at the ground floor by distinguishing itself from the boxy façade above it. So this creates a unique and eye catching features to the road users which is also relates back to Kia’s slogan “The Power to Surprise”